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ESPN will televise the NFL Draft presented by Bud Light from Radio City Music Hall in New York from April 25 to 27. The first hour of Round 1 on Thursday, April 25 (8 pm ET), will be presented with limited commercial interruption and the three day event will also be available on WatchESPN this time.

The National Football League has teamed up with 50 for a commercial to promote the event. 50 recites the chorus from his most recent release ‘We Up’ with switched up lyrics in the 27 second spot.

According to the press release:

Seahawks quarterback Russell Wilson, the 2012 third round pick who led Seattle to a NFC Divisional Playoff game as a rookie, will appear in and voice ESPN’s NFL Draft opening tease. The open will also feature multiplatinum recording artist 50 Cent and English rock band The Heavy performing the group’s hit “How You Like Me Now.” The music of both 50 Cent and The Heavy will also be paired with photos and video of more than 115 prospects — taken during the NFL Scouting Combine in March – throughout ESPN’s draft telecast.

Watch the commercial below.

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  6. ESPN 2013 NFL Draft Opener : The Heavy – ‘How You Like Me Now (Remix)’ (Feat. 50 Cent) | HipHop-N-More - 26. Apr, 2013

    [...] packages of this year’s edition. Watch the piece below. This is addition to 50′s solo ad which we posted a few days [...]

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