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Well, the situation has finally spiraled out of control. After receiving tons of criticism from different organizations over his lyrics on Rocko’s ‘U.O.E.N.O (You ain’t even know It)‘, Rick Ross has been today dropped by Reebok. Ross and Reebok entered into an endorsement deal last year with an objective to revive the their brand in the Urban market. There have been several protests by women organizations, asking Reebok to drop Ross over the rape-condoning lyrics.

Reebok tells TMZ:

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Do you think they made the right decision?

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10 Responses to “Reebok Cancels Partnership With Rick Ross”

  1. lox 12. Apr, 2013 at 2:07 am #

    good move.

  2. K dot 12. Apr, 2013 at 2:15 am #

    i dont think the lyrics were that much of a problem but the way he handled the situation obviously irked every1

  3. StarStruck 12. Apr, 2013 at 7:13 am #

    who cares…they had iverson endorsing them….whats the difference haha

  4. GDP 12. Apr, 2013 at 9:57 am #

    Yeah Rick Ross f**ked up with his handling of the situation.

    If he just admitted he was wrong and kept it moving this wouldn’t have been such a problem.

    Though with his handling of the C.O. drama, it’s clear he isn’t very good at dealing with these sticky situations

  5. Zee 12. Apr, 2013 at 10:13 am #

    reebok made the right decision

  6. Sof 12. Apr, 2013 at 10:56 am #

    God forgives… Reebok don’t

  7. pimpin 13. Apr, 2013 at 1:07 am #

    Yes They do!!Ross fucked up everything..That obviously shows that he can’t mantain that level like Jay,Dre or Diddy!!

Trackbacks/Pingbacks

  1. Rick Ross Releases Statement Apologizing For Controversial Lyric | HipHop-N-More - 13. Apr, 2013

    [...] for his lyrics on Rocko’s ‘U.O.E.N.O (You ain’t even know It)‘ and then ended up losing his partnership with Reebok for not handling the situation well. Today, the MMG boss has issued an official [...]

  2. Lil Wayne Dropped From Mountain Dew | HipHop-N-More - 04. May, 2013

    [...] situation is similar to Rick Ross’ who was dropped by Reebok for rapping about date rape on a [...]

  3. Rick Ross Responds To Controversial Trayvon Martin Lyric On ‘Mastermind’ | World Hiphop - 05. Mar, 2014

    […] lyrics on Rocko’s ‘U.O.E.N.O (You ain’t even know It)‘ which eventually led to Reebok severing ties with […]

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