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Nicki Minaj is on a mission to expand her business ventures. After Pepsi deal, own fragrance & clothing line and Beats By Dre speakers, Nicki Minaj is launching her own single serve moscato wine beverage called Myx Fusions. The drink comes in three flavors — coconut, peach and original moscato. Nicki is not only a part owner of the brand but will also be the face of the campaign which will be launched in United States and outside very soon.
“I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
Says Peter Reaske, Myx Fusions CEO:
“Myx is a great new innovation in a category that is exploding. Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”