Complex had a chance to speak with 50 Cent at the Consumer Electronics Show in Las vegas where he promoted his SMS Audio headphone line and showcased the new Star Wars themed and water-proof editions of the sets.
He talks about the headphones, Timbaland’s involvement with the company, concept of his forthcoming project Animal Ambition, status of G-Unit and even Complex’s open letter to Jimmy Iovine where they proposed the idea of Pharrell producing 50’s entire next album.
Let’s put the spotlight on your SMS co-partner, Timbaland. We haven’t heard or seen much from him regarding the brand. What’s his status in general at the moment?
He was the right guy to develop the signature sound for the headset. So it is a process. Before when I would get different headphones tuned with different sounds to test, he gets them now. So I don’t have to go through that process. Overall, implementing different functionalities is how you improve the product.
Speaking of dope producers, I have to bring Complex’s open letter to Jimmy Iovine on having Pharrell produce your next album. Is that something you’re even remotely interested in exploring after dropping the next LP?
I respect Pharrell as a producer and like a lot of material from different people. But I haven’t had a project come out with one producer. Get Rich or Die Tryin’ didn’t have one producer. The Massacre or none of my other material either. I’m flattered that Complex would put that out publically, but when you guys say what you would want, I don’t give a fuck what you would want.
A magazine company doesn’t tell me how to make a record. Just be a critic of what I actually create. I’m fine with it whether they like it or they don’t. But no one should tell an artist what the art is. You don’t tell a painter what to paint. I don’t know what that shit would be. How do you know? How do any of them know if the records aren’t produced?
There’s a point where you have so much success in front of people, the artist community creates this cloud or shadow of a doubt on whether you think he can do it. They feel that way at the moment. And because they see you consistently winning, when the new material comes out they say, “oh, it’s cool, but it’s not Get Rich or Die Tryin’. We’re experiencing it right now. They’ll talk about [Lil] Wayne’s new mixtape. I thought Dedication 5 was dope. And when I hear that energy, I know he’s going through that. That’s the Curtis thing, the Curtisalbum and where I was at during that point.
Good point. So is Street King Immortal still on deck as your next music project?
There’s an album I am putting out before Street King Immortal. The title is called Animal Ambition. It’s an untamed desire to win. The record is overall about prosperity, ambition, and has an entrepreneurial energy—it’s all from a distorted perspective. I just been really excited about the concept, been writing and had a lot of time to create material for the release because it’s taken so long.
So when you listen the record, you’ll see it because I told you it, it’s about ambition. If I didn’t say that, you wouldn’t listen to the record and say what’s that song called? Cause when Biggie was saying, “Damn, niggas wanna stick me for my paper,” that’s writing prosperity, but the effects of it from others. Jealousy is created from you moving forward. I wrote it from a lot of different angles in order to create an album with all the facets I was comfortable with so it could all have one thing.
We’re gonna cut to the chase on this one: What’s good with G-Unit right now?
G-Unit is something that I built, with the momentum of 50 Cent and the music I created. They had the opportunities. The object was to grow it outside from the people that was around me, but people change and won’t stay the same. As relationships grow older, everyone is off into their own little things. Unless you gonna hold them into the way they think like—“you better not think you gonna do something else,” like that—that was the Death Row motto. They kept them in check so they didn’t move out of the way. And if you don’t do that because you wanna see them grow to their highest potential, and they don’t want it: Where is it?
Tell me where’s the interest from G-Unit members. You got new guys out there that don’t have the support of record companies and are working, just to sustain and generate that energy that’s there. I like to collaborate with them, did it for a long time. Maybe there’s a point that we’ll come back together and make a disc. And whom do you mean when you say the whole G-Unit?
We can talk about the big three or the infamous five. Shoot.
It’ll never be five. That’ll never happen. I don’t even know if that’s possible because I don’t talk to them. I haven’t had communications with Young Buck since he been out of jail. I’ll never work with Game.
True. But you know Buck trying hard right now to get back in the game.
I hope he get it. But for me, I couldn’t move forward with the things that I want if I was concentrating on holding someone else back. Buck is out and active, but even when saying you seen him doing stuff: Where are the other members? See what I’m saying. You see the news and all the video stuff, I guess they expect me to shoot it and do it.
But let me ask you a question: How would you feel if you were a boss of a company, which you had to pay for, and the people who work for you switched to you work for them? If they are not moving and waiting for you to do it, that means you actually did the work. So it’s like, “you can call me when you’re ready to work for me.” If they are sustaining energy and building their own thing, we’re talking a different thing.