If you haven’t already heard of The Weeknd aka Abel Tesfaye, where have you been this past year? After releasing the quite brilliant House Of Balloons mixtape (download here), and with the help of a few Drake tweets, he quickly became one of the hottest artists on the internet. The purposefully generated mystery behind The Weeknd proved to be a great e-marketing strategy and left fans craving for more. Even pictures and videos of Abel were hard to come by at one point but of course that didn’t last long; you can’t hide much from the internet.
Demand for tickets for his first show in his home town was unsurprisingly sky high, with a few very well known guests showing up including Drake, Justin Bieber, Birdman and Diddy.
Sidenote: This was really just a warm-up, his next performance will be at Drake’s OVO Fest on July 31st.
Keep reading for parts 2 and 3.
Props: Now Magazine.
Discussion about this post