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‘Watch The Throne’ Breaks iTunes Record But Overall Sales Projections Fall

Navjosh by Navjosh
August 16, 2011
‘Watch The Throne’ Breaks iTunes Record But Overall Sales Projections Fall

The leak proof album from Jay-Z and Kanye West has broken the iTunes sales record for the most number of digital copies sold in a single week. The feat of 290k downloads was achieved in only 4 days (till Sunday night), beating Coldplay’s earlier record from their 2008 album Viva La Vida, which moved 282k in its first week, and a total of 288k from all digital retailers.

HDD also reports that the overall sales projections have now fallen to around 425k following a dip in the sale of physical copies over the weekend. The earlier figure being projected was around 500-550k.

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