Rollingstone caught up with 50 Cent at the SMS by 50 launch party at New York’s James Hotel last night. He discussed his deal with DJ Pauly D, finishing 10 years of recording career, Diddy’s contribution and his headphone line.
What can we expect musically from Pauly D? How do you think he’ll be received?
I look forward to it. I call him “the bridge.” He’s going to be something between what you would get from a DJ Khaled or a DJ Drama and what you would get from David Guetta.Isn’t that, in a way, what you did?
When I put out my first mixtape, 50 Cent is the Future, it was the first tape where an artist did the entire tape in song format. It’s been 10 years since this happened for the first time. Before, a mixtape was performing with guys like Ron G, DJ Clue, Kid Capri, these different guys that you would have to go see and put 16 bars or 32 bars on an intro maybe, but not in song format.You’d say that 50 Cent is the Future was the introduction of the album-format mixtape?
Right, exactly. It’s the standard now. I’ve had people come to me and hand me a CD, and not know that they’re handing it to me because of me. Puffy’s contribution to hip-hop culture was the remix. He offered us the music that his mom played in front of him, with newer drums and younger artists. That worked, and will consistently be there. The remix comes right after the original record, that’s something Puffy did to influence the culture. When they see a mixtape, it’s 50 Cent every time.
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