J. Cole made headlines two night ago when he dropped a new mixtape featuring his Dreamville family, announced a new deal for his Dreamville imprint with Interscope Records and brought out Jay Z & Kendrick Lamar at his MSG show.
Now in an interview with Forbes, Cole has talked about the deal with the label that has superstars like Dr. Dre, Eminem, 50 Cent and Kendrick Lamar.
“We provide the artist, the direction, the guidance, the music, the new ideas, and they provide muscle and years of experience of really giving artists the proper push. We hope to add to the list of legendary albums that were made over in that building.
As an executive it gives me the opportunity to sign acts and break them, but as a producer it allows me to produce someone’s entire album and put it out – that’s what I really look forward to. It’s definitely a path that’s been made possible by the Dr. Dres and the Jay Zs – these guys who had amazing artistic ability in terms of rapping and production and song writing, but also had a double-sided executive mind.
That’s why we love what Beyoncé did. Those are the type of things that excite us – this new business model.”
Says Interscope’s president of urban music, Joie Manda:
“Dreamville celebrates the sort of grass roots, out-of-the-box approach to connecting artists to their fans that can help move the music industry into the future.”
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