Dr. Dre Confirms Beats-Apple Deal In New Video

Earlier today, reports surfaced that Apple was closing in to purchase Beats Electronics for $3.2 billion. The deal, which will make Dr. Dre the first Hip-Hop billionaire has now been confirmed via series of videos through Tyrese’s Instagram, who was in the studio with him. The price of the deal, however, has not been confirmed yet.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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Beats is best known for their headphones which was founded by Dr. Dre and Interscope head Jimmy Iovine in 2008 and their newly launched music streaming service which received mixed reviews. Recently, Forbes estimated the value of Beats at about $2 billion, but Apple is said to be paying a much higher price for the reported acquisition. Interestingly, BuzzFeed reports that the deal is also aimed at bringing Jimmy Iovine from Universal Music Group to join Apple in a “creative role”.

We’d have to wait for the official word but one thing is for sure — Dr. Dre will become Hip-Hop’s first billionaire so congrats to him. Watch the video below.