Kendrick Lamar Covers Billboard Magazine

The world has its eye on Kendrick Lamar who is prepping the release of his much awaited sophomore album. He’s on the latest cover of Billboard magazine and in the cover story, he talks about leaving Iggy alone, debuting a new song on The Colbert Report, being an introvert, police violence and more.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

0 seconds of 2 minutes, 37 secondsVolume 0%

00:00

02:37

Below are some excerpts but you can read the full story here.

On Iggy Azalea:

“She’s doing her thing,” he says. “Let her. People have to go through trials and tribulations to get where they at. Do your thing, continue to rock it, because obviously God wants you here.”

On the untitled song he performed on the Colbert Report:

“I just like the energy” of the song, says Lamar. “I didn’t go on there to sell a single. I just did what I felt.” Such is the prerogative of Kendrick Lamar, widely hailed as hip-hop’s savior in a period when few rappers seem committed to art for art’s sake. While image-conscious leading MCs like Drake and Nicki Minaj competitively hone their craft and tally hits, Lamar seems intent on transcending what he calls the “sport” of rap: “I pride myself on writing now rather than rapping,” he says. “My passion is bringing storylines around and constructing a full body of work, rather than just a 16-bar verse.”

On being an introvert and his girlfriend:

“I’ve been called a recluse,” he concedes. “There’s definitely truth in that. I like to spend time alone.” He rarely is seen in the clubs, he doesn’t drink a lot or smoke weed, and he has been with his girlfriend, Whitney Alford, since they were both in high school. (She’s also in her late 20s.) She has been spotted with Lamar at the Grammys and in South Africa, and is so at ease sassing him that she joked about him being “cheap” in front of a New York Times reporter. “I wouldn’t even call her my girl,” he says. “That’s my best friend. I don’t even like the term that society has put in the world as far as being a companion — she’s somebody I can tell my fears to.”