50 Cent is always working. After linking up his SMS Audio brand with Intel (for the biosport headphones), Disney World and Lucasfilm’s Star Wars, he has now inked a new deal with Marvel and Reebok for brand partnerships.
50 Cent and president of the company, Brian Nohe tell Fortune that the Marvel-branded SMS headphones will be at a lower price point than their other models, around $99 and promise that they “won’t look toy-like”. The Reebok branded audio products will aim at the fitness generation and will be sold at Reebok physical store online stores.
50 Cent also talks about the comparison and competition with Dr. Dre’s Beats brand. “Beats is Nike, and we’re Adidas. It’s more international.” says 50.
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