The rumors were true indeed. The legendary Prince has announced an exclusive deal with Jay Z’s streaming service TIDAL to release his upcoming album HITNRUN. It will be available for users of the service on September 7th. The Purple One has released two singles so far from the project — ‘HARDROCKLOVER‘ and ‘Stare‘.
The album was first announced by his 3rd Eye Girl band on BBC who described it as filled with “hits” and “experimental.”
P’s relationship with the company began in May with TIDAL live streaming the first hour of Prince’s RALLY 4 PEACE concert in Baltimore. TIDAL hosted live audio of the event and matched funds for donations made on TIDAL.com.
Says Prince on the deal:
“After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry. Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”
Says Jay Z:
“Prince has always been a visionary, a free-thinker. We’re honored to offer his breadth of work, “1999,” “Purple Rain,” etc., music that has inspired so many, on TIDAL. We’re also excited to be the home for his new upcoming album, HITNRUN. Both Prince and TIDAL share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents TIDAL’s philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world.”
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