DJ Khaled Introduces Special Edition Palmer’s Cocoa Butter “THEY Block” Lotion

DJ Khaled is a fool for this one. Ha!

The snapchat star has often shared his beauty secrets with his fans on the app and one of them is using the cocoa butter cream from Palmer’s. He says it makes him look young and fresh.

Take the smooth approach like DJ Khaled #PalmersWeTheBest #cocoabutter #KeyToSuccess pic.twitter.com/IUw62wQ5DD

— Palmer's (@palmersworks) December 18, 2015

Actually it's a lotion it's important to have THEY 🚷 BLOCK year around https://t.co/M5EdFf3gJx

— DJ KHALED (@djkhaled) November 29, 2016

But it looks like he’s found another major key. Khaled, who is fresh off a GRAMMY nomination for “Best Rap Album,” made a stop on The Stephen Colbert show to promote his book The Keys. There, he also shared his new “special edition” of Palmer’s cocoa butter lotion named THEY Block. It helps you block “they” in real life, says Khaled.

Time will tell whether he’s really serious about selling this but if he does, it looks like a smart marketing idea.