Billboard have unveiled the cover and cover story for the 2017 Power Players edition and it featues none other TDE CEO Top Dawg himself and Kendrick Lamar.
In the cover story they talk good kid, m.A.A.d city, being hungry from the get go, their relatioship, the rest of the TDE artists, the story on ‘DUCKWORTH.’ and more. Check out an excerpt below and read it in full here.
“The thing with TDE,” says Lamar, “is it was all ours — an independent deal from the jump. I came in at 16 years old, so it’s all I know.” TDE patiently grooms all of its artists, building their careers until they have their pick of major labels to help take them to the next level. Lamar released five mixtapes and one independent album, 2011’s Section.80, before cutting a deal with Aftermath/Interscope, and SZA put out two mixtapes and an EP before TDE partnered with RCA for CTRL. “It’s a family type of environment,” says Lamar. “It’s not just all about making money every day.”
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