Kanye, Vic Mensa & Pharrell Debut New Song for Gentle Monster’s ‘Collection 13’ Campaign

Kanye West, Vic Mensa and Pharrell have contributed to Gentle Monster‘s new campaign with a never heard before song.

South Korean eyewear brand Gentle Monster released their “Collection 13” last month and have now unveiled a new campaign to promote it worldwide. The vocals are performed by Vic Mensa and Pharrell while Kanye West and Malik Yusef have pitched in with the production and writing.

https://www.instagram.com/p/Bt2zpqdFtvU/

Watch the 13 Music project below which features the new tune and promotion of their bold eye wear through futuristic visuals.