Another week, another Saturday Spotlight.
Beyond the money and fame is the desire for immortality, the yearning for cementing a legacy that is forever embedded into the hearts of rap enthusiasts. At what lengths are you willing to go to see your name in neon lights, your song heralded as a playlist necessity, and your likeness duplicated by the next generation of creators? That’s why Saturday Spotlight is special, our picks every week have used our platform to start their journey. Show the world your talent and turn your story into legend. Let’s introduce our picks for the week.
In the last year, Buffalo’s surge in the rap scene is duly noted with the breakout popularity of Griselda, housing Westside Gunn, Conway the Machine, and Benny the Butcher as the main players under one roof. As they continued to pick up steam, Boldy James and Armani Caeser joined the ranks, enlisting themselves in the dark, grim world of mafioso rap where lives are traded for kilos.
Signed under Conway’s Drumwork Music Group — the new label from the calculated verbal dissector — 7xvethegenius (pronounced love the genius) is the first talent under the imprint and also one of the most lethal emcees to come out of Buffalo. Her latest single, “Break Soul” is from her forthcoming project, D.O.D (Death of Deuce), and it’s a display of unequivocal skill that can go shot for shot with your favorite rapper. She’s dripped down head to toe in Alexander Wang, she casually flies to Texas for a new necklace, and tattoos her name on the backs of her opps. In the roughly two minute track, 7xve shows no mercy on the production, her flow is like a serrated blade that cuts and shreds through the thumping bass. She’s unforgiving, she’s fierce, and she’s completely demonic on the mic to the point you can smell the ash and brimstone trail off her verses. Check out her new single, “Break Soul” below:
Philadelphia has birthed some of rap’s most prolific stars including Meek Mill, Lil Uzi Vert, Cassidy, and more. Up next is Sy Mosquiat, one of the bright emcees to come out of the city of brotherly love. Sy’s approach to music is grounded in realness, telling vivid stories ripped out of the pages of his memoir if he were to have one. Sy’s songs are filled with soul, embodying the energy of his city while he raps on flipped samples that sing out the emotions radiating off his lyrics. Think Drake on every album intro — introspective, reflective, but pushing out verses without pausing for a hook. On “Quan Music 5”, a chipmunk-soul clip is looped as the groundwork for the beat, and he’s rapping as if he hasn’t eaten in weeks and every bar consumed fills his appetite with his pen and pad taking the place of a fork and knife. Check out his track below:
– by Anthony Malone
Through our artist discovery platform Saturday Spotlight, we have discovered some amazing talent in the past including Russ, Ty Dolla Sign, Mez, IDK, Victoria Monét and Trap Beckham to name just a few. In most cases, coverage on HHNM was their first look among media outlets. Find the submission guidelines here.