Adele '30' First Week Sales

UPDATE: The final numbers are in. Adele sold 837,943 copies of 30 first week. Of this number, a massive 678,872 copies came from pure sales, due to how accessible the album was in terms of physical copies.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

0 seconds of 2 minutes, 37 secondsVolume 0%

00:00

02:37

Adele released her highly anticipated new album 30 this past Friday which is receiving positive reviews so far from listeners.

The album, which is inspired by her recent divorce to ex-husband, Simon Konecki, features 12 songs while the deluxe version has 3 extra tracks with a guest appearance from Chris Stapleton.

“It really helped me, this album,” she told Apple Music. “I really think that some of the songs on this album could really help people, really change people’s lives. A song like ‘Hold On’ could actually save a few lives.” It’s also an album she feels could support fellow artists. “I think it’s an important record for them to hear,” she says. “The ones that I feel are being encouraged not to value their own art, and that everything should be massive and everything should be ‘get it while you can’… I just wanted to remind them that you don’t need to be in everyone’s faces all the time. And also, you can really write from your stomach, if you want.”

Today, we have the first week sales projections for 30. HDD reports that the album is expected to move between 800-850k copies in the first week with about 500k coming from pure sales. The pure sales number is not surprising as the album is being sold in multiple physical formats including CD and vinyl, and being offered in different special packages with Target (Exclusive bonus tracks), Amazon (Exclusive White Vinyl) and Walmart (Clear Vinyl Version).

Can the approaching holiday season drive up more sales in the coming days and help her touch a million? We will know soon.