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News

50 Cent Reportedly Sells His Stake in EFFEN Vodka for $60 million

Navjosh by Navjosh
July 18, 2017
50 Cent Reportedly Sells His Stake in EFFEN Vodka for $60 million

50 Cent had been going hard promoting his Vodka, EFFEN for past two years or so. All this while, he was famously taking shots at Diddy’s Ciroc, the leader in the market, whether it was on Instagram, radio shows or TV interviews.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests
Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.
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But lately, fans started noticing that he was not promoting the brand at all on his social media with his typical #effenvodka and #effenmob hashtags. On top of that, 50 was also spotted holding a bottle of Ciroc during a Fourth of July party at Angel’s Strip Club in New York City which left many surprised and confused.

But the truth is now out — 50 is no longer associated with EFFEN. Almost all past hashtags on his Instagram have been removed and the Breakfast Club on Power 105 NY revealed the news that the G-Unit boss has sold off his stake in the company. DJ Envy then said that he reportedly sold his share for about $60 million. That’s still a win we’d say. Listen to the audio clip below.

Is it time for 50 to get a Ciroc deal now?

UPDATE: 50 has confirmed the deal but says he’s still with the brand.

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