Logic Announces New Label 'BobbyBoy Records' in Partnership with Def Jam

Logic is making major moves on the business side of things with the announcement of his new label BobbyBoy Records.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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The first Hip-Hop artist to have a New York Times number 1 novel has had his own label Elysium Records for a while but he’s decided to change the name and partner with Def Jam in a joint venture. BobbyBoy Records’ initial roster is comprised of singer-songwriter John Lindahl, Damian Lemar Hudson (featured on ‘Black Spiderman’), Big Lenbo (featured on ‘Young Jesus’) and Kajo (featured on ‘The Adventures of Stoney Bob’). Watch the rapper’s video announcement below.

https://twitter.com/Logic301/status/1141365452117069827

“Def Jam has been my home for years. And now standing by them side by side as a businessman is incredible,” said Logic. “Backing for my label to support the artists I believe in is a dream come true and I am so excited to give my fans something even more in this next chapter of my life! The RattPack just got a whole lot bigger! I pray everyone will support them as you have me over the years! Juggling something of this magnitude is no easy feat, but my artists make it easy.”

“Logic has proven himself to be an incredibly talented, instinctive and prolific artist, writer and producer,” said Paul Rosenberg, Chairman & CEO of Def Jam Recordings. “The success of our partnership is rooted in our collective belief in Bobby’s creative vision and his talented team. We’re proud and excited to provide a home for Logic and BobbyBoy Records.”