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News

UMG Responds to Viral Fake Drake AI Song

Navjosh by Navjosh
April 18, 2023
Drake Releases New Song ‘Rescue Me’ — Listen

Universal Music Group has responded to the big news of this week: a fake Drake song created with AI that is going viral on social media and streaming platforms.

The track called ‘heart on my sleeve’, credited to the ‘artist’ “ghostwriter,” has racked up more than 230,000 plays on YouTube and more than 630,000 streams on Spotify.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests
Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.
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The song also features AI-replicated vocals of The Weeknd’s voice. As we are aware, both Canadian superstars release music through UMG’s Republic Records. Now the parent label has responded to the development in a press statement.

“UMG’s success has been, in part, due to embracing new technology and putting it to work for our artists–as we have been doing with our own innovation around AI for some time already.

“With that said, however, the training of generative AI using our artists’ music (which represents both a breach of our agreements and a violation of copyright law) as well as the availability of infringing content created with generative AI on DSPs, begs the question as to which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation.

These instances demonstrate why platforms have a fundamental legal and ethical responsibility to prevent the use of their services in ways that harm artists.

“We’re encouraged by the engagement of our platform partners on these issues–as they recognize they need to be part of the solution.”

Some music streaming services such as Apple Music, Deezer, and TIDAL have pulled down the track today (April 17). But this will definitely be an interesting story to track as instances like these will keep taking place before a strict rule is applied on DSPs’ end.

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