Monster, the company that manufactures Dr. Dre & Jimmy Iovine’s Beats By Dre headphones has announced that it will be parting ways at the end of their current contract with Beats Electronics choosing not to renew the contract for another five years. The root cause of the dispute is unsurprisingly profit and credit.

The two companies together have about 53% of the current headphone market and headphones endorsed by many celebrities. Beats currently has licensing deals with Hewlett-Packard, the Chrysler 300 S sedan and smartphones by HTC, which took a 51% stake in Beats last year for $300 million.

After the split, Beats will retain the rights to the bass-thumping sound technology, the prominent circular design, and the brand. So last year Lee asked nearly half his 650 employees to come up with Monster-branded headphones. “We’re competing with ourselves,” Lee says of the Beats products he’s trying to outdo. “We can be the Apple (AAPL) of the headphones space, with or without Beats.”

Monster is planning to roll out 8 new lines of its own headphones later this year.

Via Business Week

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8 Responses to “Beats By Dre & Monster Part Ways”

  1. G5 13. Jan, 2012 at 7:48 pm #


  2. T Blue 13. Jan, 2012 at 8:46 pm #

    wow thats not a good look at all. usually when a main manufacturer departs from a product, it always suffers.

  3. kaoz 14. Jan, 2012 at 12:34 am #

    yep, this is a sign for fif to go hard and take over the market

  4. monster beats 20. May, 2013 at 2:30 am #

    Its like you read my mind! You appear to know so much about this, like you wrote the book in it
    or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this
    is excellent blog. A fantastic read. I’ll certainly be back.

  5. モンスタービーツ 22. May, 2013 at 3:02 pm #

    Right away I am ready to do my breakfast, once having my breakfast coming over
    again to read further news.

  6. Nike Free Run 04. Jun, 2013 at 3:58 pm #

    Hello, just wanted to tell you, I loved this article.
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