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Beyonce is expanding her business horizons with a fresh deal with Pepsi which is estimated at $50 million. The campaign is not just targeted at TV ads but also videos, live events, print ads and even a limited edition can with her face on it. The singer will be also performing at the Pepsi-sponsored Super Bowl halftime show on February 3rd, 2013 which is being seen a launchpad for her upcoming album.

Says Bey:

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Via NY Times

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2 Responses to “Beyonce Inks $50 Million Deal With Pepsi”

  1. rick 11. Dec, 2012 at 12:06 am #

    BIG MONEY

Trackbacks/Pingbacks

  1. Beyonce Inks $50 Million Deal With Pepsi (News) | Good*Fella Media - 10. Dec, 2012

    [...] Beyonce is expanding her business horizons with a fresh deal with Pepsi which is estimated at $50 million. The campaign is not just targeted at TV ads but also videos, live events, print ads and even a limited edition can with her face on it. The singer will be also performing at the Pepsi-sponsored Super Bowl halftime show on February 3rd, 2013 which is being seen a launchpad for her upcoming album. – Via HHNM [...]

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