For the first time in footwear history, adidas created an online experience triggered by their exclusive collection of sneakers, the adidas Originals AR Game Pack. Using AR technology combined with your computer, the adidas Neighborhood will come to life, unlocking an introduction from yours truly.
I filmed this in the UK last fall and it’s finally up and rockin’ at the adidas Originals website. It’s great to be a friend of adidas – they sent me two boxes of sneakers/clothes and also took very good care of me at the shoot.
Transition is in stores now. Don’t ask me about the other future projects.
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