Kanye West has today announced a partnership of his company DONDA with Jay Z’s Roc Nation, a move that was expected for the past few years.
Roc Nation will be managing Kanye’s music projects as well as worldwide touring ventures. DONDA has been described as a “multi-discipline design and content company” that was officially launched in 2011 with packaging and tour design for his collaborative album with Jay Z, Watch The Throne.
The company has already worked on album packaging, staging, music videos and content for artists like Lil Wayne, 2 Chainz, Big Sean, Pusha T and more but you can expect much more with the birth of this partnership.
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