Pandora is reportedly in talks with major labels to launch its own on-demand streaming service to compete with likes of Apple Music, Spotify, TIDAL and more. Wall Street Journal reported the development a couple of days ago but there has not been any official word from the company yet.
But Pandora surely does seem to be making some moves to compete with its rivals. The company has announced today that it is partnering with Questlove to premiere Questlove Supreme, “a raw and ingenious three-hour show curated and produced by the four-time GRAMMY winner.” The weekly show will lay focus on the global musical landscape, conversations about music and interviews from folks from the entertainment industry and more.
Questlove will also act as Strategic Advisor and the first Artist Ambassador for Pandora. In this role, he will work closely with the company providing strategic advice and support for artist initiatives and music product strategy.
The first episode of Questlove Supreme will debut on September 7th at 1 PM est. and will replay for 48 hours each week. Featured guests include Saturday Night Live alum Maya Rudolph, GRAMMY-nominated producer and engineer Bob Power and GRAMMY winner Kimbra.
“Questlove is one of the most talented and influential artists of our time,” said Tim Westergren, founder and CEO of Pandora. “His near encyclopedic knowledge of the theory and history of music and his abiding passion for supporting artists of all kinds is a perfect match for our mission. We’re thrilled to have his expertise and counsel, and to share his talents, insights and love of music with our over 78 million listeners.”
“I see in Pandora both a deep respect for the craft of music and a commitment to the musicians that make it their living. When Tim introduced me to the Music Genome Project, and explained its origin and how he and his team developed it, I was blown away. Pandora is a company born of a musician’s experience, and I’m very excited to join them in their mission to create a healthy and vibrant industry for artists and fans alike,” says Questlove.
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