In a series of Instagram posts, Beyonce has announced the release date for her much anticipated Adidas x IVY Park line.
Beyonce’s custom footwear and apparel line will be available January 18th, 2020. We also get a sneak peek at the sneaker that will drop on the date. See below. Back in April, Adidas had announced that Beyoncé will be a creative partner for the brand for her own signature line as a part of the IVY PARK relaunch. IVY PARK was previously in partnership with TopShop.
“This is the partnership of a lifetime for me,” Beyoncé had said about the new partnership. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Through the deal, the two entities also aim to crete “purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.”
Beyonce is also covering the January issue of ELLE — see the cover and part of the beautiful photoshoot below. UPDATE: there is an entire cover story with ELLE where Beyonce has answered some interesting fan questions.