Apple Music has announced today that it has rebranded Beats 1 to Apple Music 1, ending the era where their internet radio services were named after Dr. Dre’s Beats headphones and its partnership with Apple.
Since Apple Music’s launch back in 2015, Beats 1 has grown into a major force, consistently delivering in-depth artist interviews, global exclusives and premieres, along with unique programming. Several music stars have had their own radio station to host on the platform as well, including Drake, Travis Scott, DJ Khaled, Lil Wayne, Frank Ocean and The Weeknd.
“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” said Oliver Schusser, vice president of Apple Music, Beats, and International Content. “Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”
In addition, the company has also announced the launch of two new stations: Apple Music Hits, celebrating everyone’s favorite songs from the ’80s, ’90s, and 2000s, and Apple Music Country, spotlighting country music.
New exclusive shows from Backstreet Boys, Ciara, Mark Hoppus, Huey Lewis, Alanis Morissette, Snoop Dogg, Meghan Trainor, Shania Twain, and more are expected to be unveiled soon on Apple Music Hits.
Apple Music Country will showcase talent from the genre, playing hits of today as well as introduce stars of tomorrow. Jimmie Allen, Kelsea Ballerini, Dierks Bentley, BRELAND, Luke Bryan, Luke Combs, Morgan Evans, Florida Georgia Line, Pat Green, Willie Jones, Chrissy Metz, Midland, Rissi Palmer, The Shires, Carrie Underwood, and Morgan Wallen are expected to launch new shows on the station soon.
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