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Music

Hear Cam Wallace’s Groovy New Song ‘RETAIL’

HHNM Staff by HHNM Staff
October 4, 2020
Hear Cam Wallace’s Groovy New Song ‘RETAIL’

If Cam Wallace’s name rings a bell, we don’t blame you at all.

Born and raised in Houston, TX, Cam Wallace initially started his journey in music as an aspiring rapper, being heavily inspired by the iconic sounds of DJ Screw. But he was also a gifted lyricist and musician, playing the tuba and trombone, and finding inspiration from star producers such as Pharrell, Kanye and Timbaland. His biggest breakthrough came in 2006 when he scored Beyonce’s smash hit, ‘Upgrade U‘.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests
Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.
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Serena Williams makes appearance during Kendrick Lamar's Super Bowl halftime show
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ʏᴏ ʏᴏ, Rᴇᴛᴀɪʟ ɪs sᴛʀᴇᴀᴍɪɴɢ ᴏᴠᴇʀ ᴏɴ Sᴘᴏᴛɪғʏ’s sɪɢɴᴇᴅ xᴏxᴏ ᴘʟᴀʏʟɪsᴛ Rɪɢʜᴛ Nᴏᴡ, ᴛᴀᴘ ɪɴ! Lɪɴᴋ Iɴ Bɪᴏ

A post shared by Cameron Wallace (@camiam4ever) on Sep 21, 2020 at 11:14am PDT

Soon after, he went on to write/produce for several A-listers including Jeezy, Ciara, B.o.B, Chris Brown and Omarion among others. But lately, he has been focusing on his craft as a rapper-singer, having released records like ‘Right Quick‘ and the latest, ‘Retail’ which we are featuring today. If retail therapy had a sound, this would be it. Stream it below.

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