Jay-z has dropped the first first look at products from his cannabis line, MONOGRAM.
Jay announced the new company in October following his appointment as a Chief Brand Strategist of the California-based cannabis company Caliva last year. The company seeks to “redefine what cannabis means to consumers today” through “careful strain selection, meticulous cultivation practices and uncompromising quality.
After about 18 months of careful strain selection and meticulous cultivation practices, MONOGRAM has finally introduced its core collection of products to the world today.
“Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftmanship is often overlooked,” said Jay-Z. “I created MONOGRAM to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke. MONOGRAM products are next level when it comes to quality and consistency and we’re just getting started.”
Launching with four numbered strains designated “light,” “medium,” or “heavy,” MONOGRAM offers a clear and considered sensory description for every product within the line –from preroll to handroll to flower. Check out some more images from the line below. Find more information about their products here.