DMX Music Streams Jump 928% Following Death

The world is mourning the death of the legendary DMX with heartfelt messages and stories across social media and elsewhere.

As expected, the demand for streams of his catalog has jumped to a large extent, soaring 928% in the couple of days following his passing. X died on Friday after a heart attack and organ failure which was reportedly a result of a drug overdose. Billboard reports that his songs garnered 75.7 million on-demand streams (audio and video combined) on April 9 and 10 which is up 928% compared to the 7.36 million they earned on April 7 and 8.

The late rapper’s top five most-streamed songs on April 9-10 were the following: ‘Ruff Ryders Anthem’ (9.59 million; up 973%), ‘X Gon’ Give It To Ya’ (5.79 million; up 900%), ‘Slippin’’ (5.52 million; up 853%), ‘Party Up (In Here)’ (5.20 million; up 941%) and ‘How It’s Goin’ Down’ featuring Faith Evans (3.52 million; up 691%).

If we’re talking sales wise, X’s albums sold 101,000 copies on April 9-11 – up 1,036% compared to the 9,000 they sold on April 6-8. The next Billboard 200 update should reflect lot of this activity.

His first five albums, It’s Dark and Hell Is Hot (1998), Flesh of My Flesh Blood of My Blood (1999), …And Then There Was X (2000), The Great Depression (2001) and Grand Champ (2003) – all debuted at No. 1 on the Billboard 200 albums chart, making him the first artist to debut at the top with their first 5 albums.