Anderson .Paak has announced the launch of his own label Apeshit Inc. in partnership with Universal Music Group.
The acclaimed musician, songwriter, producer and director can now even add the title of label head. “I wanted to start a label that sets fire to a new generation of artists, who can play while performing,” said .Paak. “This label is going to be about passion, about feeling, about honesty. It’s about respect for the culture and art and it’s about heart.”
“The label will look to raise the bar on music with its selection of artists, no gimmicks, no button-pushing, just raw talent,” says the press release.
.Paak added that he will focus on artists who can also play instruments. “I was going to shows and realized that less and less I was seeing actual performers,” said .Paak. “Where is the next generation that can play instruments?? I know they’re out there – don’t sell your instruments, this label wants to hear you!!”
He also explained the name of the label, saying “APE stands for Anderson .Paak Empire. And, well, we on some other shit out here in this music business jungle, so APESHIT!”
APESHIT INC. will be based in Los Angeles and will announce details about the label’s debut signings and releases shortly so stay tuned.
Sir Lucian Grainge, Chairman & CEO of Universal Music Group added, “UMG has always strived to be a home for music’s best creators, innovators, disrupters and entrepreneurs, and one that operates globally to help artists expand their creative and commercial opportunities. Anderson .Paak has consistently created award-winning, culture shifting music and we are truly excited to work together to bring his bold and infectious vision for this new label to life.”
Anderson .Paak is set to join forces with Bruno Mars for their album Silk Sonic, releasing on November 12th. A new single is arriving this Friday.
