Kendrick Lamar is continuing his partnership with Cash App with a new commercial today alongside billionaire Ray Dalio.
Kendrick’s Big Steppers Tour was announced in collaboration with Cash App where the payments company also offered an exclusive pre-sale to fans. The move was appreciated by many. Today, he follows that with a new spot about importance of investing in yourself where he is joined by popular billionaire Ray Dalio. Who would have thought we’d see these two together on camera.
“The goal of Cash App’s “That’s Money” campaign is to promote how essential economic empowerment is, and to highlight the ways in which Cash App can be used for easy everyday money management,” says the press release. “A translation of a street & corporate conversation helps us realize we all need the information for growth,” Dave Free of pgLang, who also serves as the director of the video, commented.
“At Cash App we aim to make money an accessible and liberating experience for anyone,” adds Catherine Ferdon, Head of Brand and Marketing at Cash App. “Through our first-ever brand campaign we’re thrilled to partner with culture-defining icons like Kendrick Lamar who are best in class in their industries and financially savvy themselves, to introduce our products to new audiences and empower anyone to take control of their finances with Cash App.”
Watch the video presented by pgLang below.