Kendrick Lamar has been announced as the headline performer for the upcoming Super Bowl LIX Halftime Show.
Today, Roc Nation, Apple Music, and the NFL made the big announcement for the APPLE MUSIC SUPER BOWL LIX HALFTIME SHOW at The Caesars Superdome in New Orleans, LA on Sunday, February 9, 2025, airing on FOX. Creative Direction for Kendrick’s performance will be provided by pgLang.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” said Kendrick on the big announcement.
“Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come,” added Shawn “JAY-Z” Carter.
A new teaser has been released for the highly anticipated show which is directed by Dave Free. Watch it below.
The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation will also serve as the strategic entertainment advisor of the live performance.
