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News

Drake Accuses UMG & Spotify of Artificially Inflating Kendrick’s ‘Not Like Us’; UMG Responds

Navjosh by Navjosh
November 26, 2024
Drake Accuses UMG & Spotify of Artificially Inflating Kendrick’s ‘Not Like Us’; UMG Responds

The beef between Kendrick Lamar and Drake just got messier, with the latter initiating legal action against UMG and Spotify for allegedly colluding to take part in artificial streaming for the global smash ‘Not Like Us’.

‘Not Like Us’, like we all know, was a diss song aimed at Drake that became a number 1 hit worldwide. Given that UMG distributes both artists’ music, this lawsuit becomes even more interesting. In a filing Monday (Nov. 25) in Manhattan court, Drake’s Frozen Moments LLC accused UMG of launching an illegal “scheme” involving bots, payola and other methods to boost Kendrick’s song.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests
Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.
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“UMG did not rely on chance, or even ordinary business practices,” attorneys for Drake’s company write. “It instead launched a campaign to manipulate and saturate the streaming services and airwaves.” The petition, according to Billboard, claims that UMG “engaged in conduct designed to artificially inflate the popularity of ‘Not Like Us’… including by licensing the song at drastically reduced rates to Spotify and using ‘bots’ to generate the false impression that the song was more popular than it was in reality.”

UMG has already responded to the lawsuit, saying: “The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue. We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.”

While other streaming services are not named, it does state that “UMG appears to have used similar tactics with other streaming services. On information and belief, UMG paid, or approved payments to, Apple Inc. to have its voice-activated digital assistant ‘Siri’ purposely misdirect users to ‘Not Like Us.’”

“UMG did not rely on chance, or even ordinary business practices,” the petition continues. “It instead launched a campaign to manipulate and saturate the streaming services and airwaves.”

Drake’s attorneys claim that UMG violated the Racketeer Influenced and Corrupt Organizations (RICO) Act, which is often used in criminal cases against organized crime. They also allege UMG of deceptive business practices and false advertising under New York state law.

The news follows the surprise release of Kendrick Lamar’s new album GNX, which is dominating DSPs worldwide and set to debut at number 1 on Billboard 200.

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