There are some major changes happening over at Def Jam Records. The iconic music label has announced today that it will be appointing Noah Callahan-Bever as the Executive Vice President of Brand Strategy & Content.
Noah Callahan-Bever has nearly two decades of experience in Hip-Hop journalism and was serving as the Editor-in-Chief and Chief Content Officer of Complex. Callahan-Bever will work closely with the incoming CEO/Chairman of Def Jam, Paul Rosenberg, his senior executive team, and Def Jam’s all-star roster of artists, to develop the is brand identity and equity through strategic alignments and compelling native content.
Noah first met Paul Rosenberg in 1998 at Fat Beats record store in NYC, a year before Eminem released his debut album The Slim Shady LP. They have stayed in touch ever since.
“I’ve worked with Noah for nearly 20 years in his various capacities with different companies as writer, editor and CCO,” said Paul Rosenberg. “Throughout that time Noah has demonstrated an incredible ability to create, innovate and connect with audiences. I’m especially excited to have Noah and his skill set become a part of the future of Def Jam as we begin to reimagine the label’s platform, further develop the brand and realize our plan to connect with fans in previously unimagined ways.”
“Growing up, I knew that I could, with steadfast confidence, buy any record with the Def Jam logo on it,” said Callahan-Bever. “So to be gifted the chance to help Paul Rosenberg—who I consider myself extremely lucky to have collaborated with, and learned from, for going on 20 years now—redefine and reassert that superlative brand identity for a new generation of listeners is a dream come true. Def Jam has a tremendous roster, and a very talented staff, and I’m humbled to have the opportunity to work with both.”
Discussion about this post