Drake's 'Don't Matter To Me' Scrapped As A Single in Favor of 'In My Feelings'

When you’re Drake, you have a lot of options for pushing something as a single because you have hits on hits piled up. That’s happening again with his latest album Scorpion.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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As many as seven songs from the album are within the top 10 of Billboard Hot 100 right now with ‘Nice for What’ back at the number 1 spot. The third most popular song from the album, aside from the previous singles, is ‘In My Feelings’ which is blowing up at streaming as we speak. Last week, we reported that the Michael Jackson featured ‘Don’t Matter To Me’ and ‘In My feelings’ will serve as the next twin singles from Drizzy’s blockbuster set.

'In My Feelings' is really on course to be the next solid number 1.
Currently:
#1 iTunes (with a 100% lead over Maroon 5/Cardi B)
#1 Spotify
#1 Apple Music
— Navjosh (@Navjosh) July 9, 2018

But it looks like Drake and Republic Records have decided to stop pushing the former at radio and other platforms because of how quickly ‘In My Feelings’ is gaining traction. The song is currently number 1 on Spotify, Apple Music and iTunes at the time of writing this article and continues to go viral on social media thanks to the “in my feelings” challenge which has already attracted dance videos from Ciara, Kevin Hart, New York Giants wide-receiver Odell Beckham Jr. and others after Instagram comedian TheShiggyShow sparked the idea.

View this post on Instagram
#Mood : KEKE Do You Love Me ? @champagnepapi #DoTheShiggy #InMyFeelings
A post shared by @ theshiggyshow on Jun 29, 2018 at 6:15pm PDT

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@kevinhart4real busts some moves to @champagnepapi “In My Feelings” for his birthday celebrations.
A post shared by HipHop-N-More (@hiphopnmore) on Jul 7, 2018 at 7:38am PDT

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Happy 4th!!! This how I’m Pullin up to the bop-bop-barbecues all day! @theshiggyshow Everybody get crazy wit it and hashtag #DoTheShiggy legggoo @theshiggyshow
A post shared by Odell Beckham Jr (@obj) on Jul 4, 2018 at 11:44am PDT

https://instagram.com/p/Bk-s2Lun1Vd/

‘In My Feelings’ is the only song now being pushed at radio by the label at the highest priority. It seems like a music video for the catchy track is coming soon as well. Spotify’s Carl Chery posted a video featuring Drizzy’s go-to director, 22-year-old Karena Evans, behind the camera on the sets of the shoot in New Orleans earlier today (July 9th). Watch it below.

https://twitter.com/carlchery/status/1016117349123002368