There are whispers going around the industry that the sales strategy adopted by Kanye, Jay-Z together with the label which gives iTunes a 4 day exclusive window of Watch The Throne‘s release and thereafter physical edition at Best Buy from August 12th onwards, is prone to instances of multi-scanning for sales purposes.

HDD reports that due to the high demand, some Indie retailers who are already unhappy with the sales plan, are planning to buy copies of the CD from Best Buy in bulk, in order to further sell them at their own stores. And if the particular store is weighted by Soundscan, it could lead to multiple scanning for only one physical disc passed to the consumer.

A similar situation occurred in 2007 when The Eagles released their Walmart-only album Long Road Out of Eden and industry experts projected significant double sales at some stores who bought the albums from Walmart and re-sold at their own shops.

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7 Responses to “‘Watch The Throne’ Sales Strategy Prone To Multi-Scanning”

  1. ye 10. Aug, 2011 at 10:41 pm #

    wow very interesting.

  2. landlord 10. Aug, 2011 at 11:05 pm #

    dman shame it this happened. I rem the time eagles released there album there were reports of multi scanning of albums

  3. BigCmusic 10. Aug, 2011 at 11:37 pm #

    So that means, that if they sale even close to their projections, they would reach a million in a week easy. Thats smart, piss off the indie stores so u can double your sales. Thats great buizness ya digg.


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