September 15th, 2011 by Navjosh
50 Cent has officially launched his energy drink Street King. Earlier today, he embarked on a surprise promo bus ride in Times Square in NYC to promote the product and interact with fans. Above is some footage of that event via Vibe. The details regarding the product are available on Streetking.com. Part of the profits from the sales of this drink will go to UN proceeds to feed children in need in Africa.
After the jump, the official commercial.