Kanye West debuted his much talked about, 30 minute short film Cruel Summer at the Cannes Film Festival on Wednesday night. Along with his beautiful girlfriend Kim Kardashian, other high profile guests included Jay-Z, Kid Cudi, Pusha T and Big Sean. The film was debuted at a pyramid-shaped tent at a car park across seven big screens.
The Guardian explains the film as:
Made in association with the Doha Film Institute, Cruel Summer stars West’s GOOD Music protege Kid Cudi as a bloke of bad stock. Dad was a car thief – Kid’s desperate not to follow in his footsteps, so instead he walks through a sparkly purple door into the middle of the desert. Men on horseback arrest him. He’s taken to a palace full of fruit. A blind girl plucks a giant guitar string. Cudi’s wrapped in bandages. A hawk flies. In, ultra, slow, motion. Cudi resolves to cure his love of her blindness. The cure for blindness is a remix of a song by Coldplay.
In his speech, Kanye said that they finished the film just in time for the Cannes festival as they were shooting in Qatar just 4 weeks back: “All odds were against us having this moment in Cannes… (it is still a) rough draft.”
He also said this about the 7 screens:
“You’re always looking at a BlackBerry when you’re at a ball game or the theatre. It’s because of the amount of information we have at once… I can dream one day that (this) will be the way that one day people will watch movies”
After the jump, a video of Kanye and Kim arriving for the premiere. Plus, some more photos.