Some people liked the new Snoop Lion and Drake reggae collaboration but others did not. Nonetheless, Snoop delivers the official video for the song, aiming to spread the message of love and peace. His album Reincarnated (track list here) hits stores on April 23rd. Head here for the pre-order.
“It’s a powerful song and we hope to spread a positive message that hits home with people,” says Snoop Lion. “We’ve seen too much bloodshed involving guns and we want to prevent the next incident from happening. That’s what’s it all about, trying to bring awareness and push love and peace.”