Kendrick Lamar has the music world going crazy with his new album DAMN. It is getting rave reviews all over and set to move close to 500k copies in the first week. It has a shot at surpassing Drake’s More Life for the highest debut of 2017.
Now fresh off his blazing set at Coachella this past weekend, the Compton rap star unveils the music video for the standout song ‘DNA.’ which is produced by Mike WiLL Made It. Like expected, K.Dot goes for an unusual video with a lot of meaning behind it (read: DNA = Dead N*gger Association) in the Nabil & the little homies-directed clip. It features cameos from Don Cheadle and ScHoolboy Q.
The last few seconds of the audio is something which isn’t on the album version. Take a look below. This Friday, April 21, K.Dot will sit down with Zane Lowe for an exclusive interview on Apple Music.