TWENTY88 Release ‘On The Way’ As First Single From Their Album

It is becoming a trend in the industry now to release an album and then picking the lead single based on reaction from fans.

Kendrick Lamar did that with ‘Levitate (Untitled 7)’ from his untitled unmastered. project last month which was followed suit by Kanye West when he serviced ‘Famous’ to radio stations as the first single from The Life of Pablo.

Now Big Sean and Jhene Aiko are following a similar approach as they have picked ‘On The Way’ as the lead single from their self titled project, TWENTY88 which released on April’s Fools’ day. The song will be serviced to Urban radio stations across the country this week.

Does it have the potential to top the charts? Let us know what you think.