Inspired by a 2016 image and caption of the Harlem-native, the album will coincide with his AWGE brand launching a new fashion collection, with a permanent space, inside London’s Selfridges store this week. Selfridges originally broke the news on Rocky’s new album title via press release.
The fashion store issued a statement, saying, “It’s not a coincidence that this T-shirt is called All Smiles: it’s the name of an album by award-winning rapper, singer, song-writer (all-round creative), A$AP Rocky. He also happens to be the founder of AWGE, the makers of the cotton-jersey tee. It’s printed with the album artwork at the chest; an upside-down grin that sits between two “45 RPM”s at each sleeve. We’d don it with jogging bottoms and equally sunny-toned kicks.” See the screenshot below.
No official word on the album’s release date as of now. All Smiles will be released on Sony/RCA/Polo Grounds/ASAP Worldwide. The new AWGE/Selfridges collection is available now with exclusive items starting at $110.