Run The Jewels debuted their new single ‘Ooh LA LA‘ last month, the first from their forthcoming album Run The Jewels 4.
Today, the duo made of Killer Mike and El-P return with the official video which is a big budgeted one taking on the subject of class divisions and capitalism. It was shot in before the pandemic hit hard but it’s ironic how it’s all so relevant in these times. The video also features cameos by hip hop legends Greg Nice, DJ Premier as well as Rage Against the Machine frontman Zack de la Rocha. Watch it below.
“We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight,” state the duo. “In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. It’s a dream of humanity’s V-DAY… and the party we know would pop off.”