PUMA & J. Cole Officially Launch First Sneaker 'RS-Dreamer'

UPDATE 2 (Aug. 1): Yet another colorway in Red has been unveiled.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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Another colorway of @JColeNC RS-Dreamer sneaker.
More: https://t.co/ysLlwfaseo pic.twitter.com/dW12wjQqnT
— HipHop-N-More (@HipHopNMore) August 1, 2020

UPDATE (July 30): Cole has also shared a new commercial today featuring voice from Master P. Also, another colorway, white/black, has been unveield.

DREAMER Thank you og @MasterPMiller
Dreamer available tomorrow @puma @footlocker pic.twitter.com/NSZPvPpSdb
— J. Cole (@JColeNC) July 30, 2020

Both colour ways which is your favourite? https://t.co/ysLlweSRmQ pic.twitter.com/Iz0NlVUI11
— HipHop-N-More (@HipHopNMore) July 30, 2020

Previous story (July 27):

After teasing it for a while, PUMA and J. Cole have officially announced their debut sneaker collaboration, The RS-Dreamer.

According to the company, the shoe is “equipped with the latest technology while having a fashion-forward and disruptive design.” Kyle Kuzma and other PUMA athletes have been spotted wearing Cole’s PUMA RS Dreamer sneaker earlier this month in multicolored colorway.

Retailing for $125, the RS-Dreamer will be available exclusively in store and online at the Foot Looker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com, and PUMA stores starting this Friday, July 31. In addition to that, a limited apparel collection to compliment the RS-Dreamer will also be available for purchase soon (date TBA).

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@mb3five in the PUMA RS Dreamer at @sacramentokings practice! #NBAKicks
A post shared by NBA Kicks (@nbakicks) on Jul 15, 2020 at 12:47pm PDT

PUMA and Cole announced their official partnership with a TV spot that aired during All Star Weekend back in February. The rapper first wore the RS Dreamer in a white and black colorway during NBA All-Star Weekend in Chicago.

“When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others,” said Cole about the launch. “Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy. The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside.”

Below is the official promo image issued by the company.