When Dipset gets together to rap, all seems well in the world.
Cam’ron, Juelz Santana and Jim Jones have reunited for a special freestyle for KITH and New York Knicks where the three deliver new and original verses on the court. “Cam’ron, Juelz Santana & Jim Jones deliver original verses on center-court at Madison Square Garden for Kith & New York Knicks,” says the description on the video uploaded by the company.
Kith & Nike for the New York Knicks. We created a Kith-version of our City Edition Uniform that reimagines the iconic Knicks logo with our name. We also worked with Victor Solomon on a crystal basketball, limited to 100 units. Releasing tomorrow at Kith shops and online. pic.twitter.com/jcOkvZ2S0F
— KITH (@KITH) December 13, 2020
Watch the full video below. Earlier this year, the Knicks hired Steve Stoute and his company, Translation, to help redefine the team’s brand and their ties to the fan base so it feels like this is a product of that.