Jack Harlow has definitely taken an interesting route with his new album Monica.
The hit maker went for a minimalist marketing approach to the project, releasing no prior singles to give a taste of the sound. That meant that fans really didn’t know what to expect from this album that drops on his 28th birthday.
View this post on Instagram
The only “promo” Jack did was a bunch of promo videos where he’s seen having everyday conversations with people. He also did a rare interview with NY Times’ Popcast where he spoke on Drake’s early influence on him. Comprising 9 songs, it mostly has Jack tapping into his softer side. Stream the album below.
