November 3rd, 2011 by Navjosh
Hits Daily Double has published a very interesting article on Mac Miller’s rise to success based on his strong social media network profile. His album Blue Slide Park which comes out on November 8th through INgrooves / Fontana / Rostrum is being projected by insiders to reach the six figures mark in the opening week, a first for Fontana. The album has been available for pre-order for over a month which has already garnered strong sales.
“I’ve never seen an artist and label do a better job with social network one-to-one fan outreach, Max’s fans are beyond loyal. This is already a success because it’s been done outside the traditional ways of setting up a record, It’s being driven by everything Rostrum and Mac have done. We’re just trying not to screw it up, and to stay out of the way of the amazing story that they have built and are continuing to build.”
- Ben Kline, INgrooves SVP Global Sales and Marketing