Drake Enters Cannabis Business with 'More Life Growth Company'

UPDATE (Nov. 7): Is it now confirmed that the company is related to cannabis business. Drake’s brand will be in collaboration with Toronto based Canopy Growth Corporation. According to the press release, More Life will be “centered around wellness, discovery, and overall personal growth with the hope of facilitating connections and shared experiences across the globe.”

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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“When we first began talks with Drake we were extremely inspired by and aligned with his vision to bring best-in-class cannabis products to the world,” said Mark Zekulin, CEO, Canopy Growth Corporation. “Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets.”

“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” shared More Life Growth Company founder, Drake. “The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.”

Previous story (Nov. 5): It looks Drake is all set to enter Cannabis industry with his “More Life Growth Company.”

Drizzy’s team started promoting his mysterious company around downtown Toronto on Tuesday as they delivered bouquets of flowers wrapped in More Life-branded paper across radio stations, media outlets and more people. There was no explanation attached except that it came from the Toronto superstar.

If you're in the Downtown core…Be on the lookout for @Drake's #MoreLife team as they're giving out flowers!! The boy is tryna brighten up your day and spread love and good vibes in the city!! pic.twitter.com/L7te6uJCTj
— Mastermind (@Mastermind) November 5, 2019

https://www.instagram.com/p/B4fFw2cnl7-/

Drizzy then uploaded a short clip on his Instagram teasing the company. It features a biodome of sorts and has the company’s handle tagged but no more info is provided. The name of course comes from his album-like mixtape released in 2017 which later became a popular catchphrase.

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@morelife
A post shared by champagnepapi (@champagnepapi) on Nov 5, 2019 at 3:45pm PST

But it looks like More Life Growth Company will be a cannabis themed business. According to Trademark filings for the name, More Life Growth Company will have scope to deal in cannabis products & herbs, medicinal herb extracts, herbal tea, rolling papers, dried plants and more. Of course, merch and apparel has also been included here. Check it out below.

An official announcement is set to made soon by Drake. Yesterday, the Wall Street Journal reported that the North American Marijuana Index, which tracks the leading cannabis stocks in the U.S. and Canada, has fallen more than 52% in the past 12 months due to trouble in dealing with the thriving black market. Last week, a new song from Drake called ‘Bad Karma’ featuring Bryson Tiller surfaced online.