HBO has announced that it has ordered a new series called The Hype where Offset will serve as the producer.
The network describes the streetwear competition series as “set in the colliding worlds of streetwear, business and culture where fashion visionaries must elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style.” It is produced by Emmy award winning team at Scout Productions, the same people behind Max Original ballroom competition series “Legendary” and Emmy award winning series “Queer Eye” for Netflix.
Offset will also judge the show. Speedy Morman will host the eight-episode season which will also feature co-signers including creative director and founder of Bephies Beauty Supply Beth Birkett, and Emmy nominated Costume Designer and Renowned Stylist Marni Senofonte.
The Hype features ten streetwear professionals who will compete in challenges to prove they can talk the talk and deliver the product. Every episode will offer unique tips and takeaways about the intricacies of designing, the business of fashion and the savvy to identify the latest trends, while also providing mentorship to the contestants, according to the press release.
“We see the ubiquitous influence of streetwear culture all around us – from high fashion and popular culture, to a form of individual self-expression and identity,” said Sarah Aubrey, Head of Original Content, HBO Max. “We are excited to embark on this journey to find the next great streetwear designer with our partners at Scout, Jay Brown and Ty Ty Smith.”
“We understand the importance of providing a platform to allow others to tell their stories. We are thrilled to have another opportunity to partner with HBO Max and showcase this unique part of the fashion world via The Hype. Along with Ty Ty and Jay, we’ll step beyond traditional fashion trends and bring viewers into the nuanced world of style and self-expression that is also a full-time business,” said Rob Eric, executive producer and CCO of Scout.
Offset added, “I feel like the show ‘HYPE’ was created with creatives like myself in mind. I’m happy to not only be a co-signer for the show but a producer. We are giving opportunities to the culture.”